What You Need to Know About Atlassian’s October 2025 Cloud Pricing Changes

Atlassian has announced adjustments to its cloud product pricing, set to take effect on October 15, 2025. These updates, aimed at reflecting the enhanced value of their platform, will affect several core products, including Jira, Confluence, and Jira Service Management, and now extend to Bitbucket, Atlassian Guard, Teamwork Collection, and Government Cloud.  

As organizations evolve and scale, it’s essential to understand how these changes will impact your Atlassian usage and budget.

Why is Atlassian Changing Prices in 2025?

Atlassian regularly adjusts pricing to align with the continuous enhancements it makes to its cloud platform. New in 2025, the updates also reflect investments in Bitbucket, Atlassian Guard, Teamwork Collection, and Government Cloud.

These updates come in response to:

• Productivity and collaboration upgrades: 
  
  • 159 new Jira features, including redesigned work items, public intake forms, and custom templates.
  • 172 new Confluence features, including databases, live docs, AI content suggestions, and end-user automation.
  • AI-powered service delivery in Jira Service Management, with HRSM templates, request orchestration, and AIOps incident response.
• Enterprise-grade capabilities, like Jira user limits doubled to 100k, Confluence site limits tripled to 150k, expanded data residency, and compliance certifications (C5, IRAP).
• Intelligence layer: The Teamwork Graph, now mapping 10B+ data objects across nearly 100 connectors, powering cross-app automation and AI.
• Platform-wide productivity apps (Home, Goals, and Teams), included for all users to reduce context switching

For customers, this means greater potential value to get from the tools — but it also comes with cost adjustments.

Atlassian Price Changes Across Tiers

Price increases vary depending on subscription tier (Standard, Premium, or Enterprise) and user count. Here’s a breakdown of what to expect for some of Atlassian’s most popular products:

For a complete, detailed breakdown of the new pricing structure, Atlassian provides tables on its pricing update page.

When is it Happening?

• August 19, 2025: Customers notified via email
• September 30, 2025: Reminder email sent
• October 15, 2025: Pricing and packaging updates take effect

Important for open quotes and renewals:

• Quotes for new purchases/upgrades cannot be extended past November 13, 2025
• Renewal quotes cannot be extended past January 12, 2026

Which Customers Will Be Impacted?

• Impact varies by subscription tier, app mix, and user count.
• Customers paying in JPY will see adjustments from currency alignment
• Large enterprises will feel the effects of the Enterprise plan increases and Guard tier expansion.
• Government Cloud customers (FedRAMP Moderate) will also be impacted, but gain additional features, lower minimum tiers, and extended academic pricing. 

What’s Driving the Latest Pricing Adjustments?

While price increases are rarely welcome news, the rationale behind Atlassian’s decision to update pricing lies in the expanded value it’s delivering across more products and plans than before.

Key areas of improvement include:

• AI-powered automation: Jira Software, Confluence, and Jira Service Management all gained advanced automation and AI-driven insights. For example, JSM now offers purpose-built HR service management templates, request orchestration, and AIOps that automate incident response from detection to resolution.
• Enhanced analytics and reporting: New enterprise-grade tools give teams better visibility into work, requests, and content. The Teamwork Graph, Atlassian’s intelligence layer, now maps 10B+ data objects across nearly 100 connectors to power automation, search, and AI analytics.
• Scalability at the enterprise level: Atlassian doubled Jira’s user limits to 100,000 and tripled Confluence’s site limits to 150,000, added more data residency options, and gained new certifications like C5 and IRAP.
• Security and compliance: Beyond core improvements, Atlassian Guard tiers were expanded to support up to 100,000 users, aligning with Jira and Confluence. Guard enhancements give customers stronger governance, threat detection, and risk response.
• Cross-app productivity: The Teamwork Collection ensures connected workflows across Jira, Confluence, JSM, and more – accelerating speed to market, agility, and ROI. In addition, the platform now includes Home, Goals, and Teams apps for all users, reducing context switching and giving real-time visibility.
• Currency alignment for fairness: Atlassian is standardizing Japanese yen (JPY) pricing to USD benchmarks to create consistency and predictability across regions.

How E7 Solutions Can Help You Optimize Your Atlassian Investment

Navigating these pricing changes may feel overwhelming, but it’s an opportunity to reassess how your team is using Atlassian tools. As an Atlassian Platinum Partner, E7 Solutions is here to make the process of purchasing and renewing Atlassian software licenses straightforward. Our team offers personalized guidance to ensure you have the right Atlassian and Marketplace licenses that fit your needs.

Our License Specialists go beyond mere transactions to offer strategic guidance for license management, cost optimization, and co-terming. We’ll take care of your Atlassian and Marketplace licensing needs so you can concentrate on delivering great work.

1. Streamlined License Management: From initial purchase to renewal, our comprehensive order process management and license assessments offer actionable insights to optimize cost and efficiency for your Atlassian products.
2. Financial Efficiency: Through expert cost optimization strategies and co-termed payments, we streamline your financial commitments, ensuring you receive the best possible pricing and simplified payment schedules.
3. Personalized Advocacy and Support: Our dedicated Account Manager and License Specialist work tirelessly on your behalf, negotiating with Atlassian and App vendors to maximize the value from your subscriptions, complemented by our convenient invoicing with NET terms.
4. Enhanced Oversight and Value: Quarterly utilization reports provide critical insights into your product and user engagement, while exclusive discounts on E7’s Managed Services ensure your Atlassian ecosystem remains perfectly aligned with your strategic goals, supported by a team committed to enhancing your operational success.

Next Steps: Planning for 2025 and Beyond

These price increases present an opportunity to reassess your current Atlassian usage and optimize your setup for future growth. While cost adjustments are inevitable, they don’t have to hinder your progress — and you can use the opportunity to optimize your growth strategies.

Proactively evaluating your team’s needs and aligning them with the new pricing structure will help you continue to extract maximum value from your Atlassian tools. At E7 Solutions, we’re committed to guiding you through this transition with tailored strategies that meet your unique requirements.

For a personalized consultation on how to manage these changes effectively and ensure your organization remains on the path to success, contact our team today. Together, we’ll ensure your investment in Atlassian is positioned for long-term growth and operational efficiency.